Map the signals
Translate performance into insight about attention, resonance and intent.
Human intelligence
Understand the people
behind performance.
The Human Intelligence Index translates campaign performance into a clearer understanding of how people respond, helping you decide what to change next.
Human Intelligence Index / 001
Illustrative model, not live campaign data
Data finds the signal.
Taste decides what matters.
Five readings move at once. Human judgement brings the right one into focus, turning what happened into what should happen next.
ReadingAttention
Is the work noticed long enough to register?
The method
From signal
to decision.
The value of measurement is the decision it helps you make.
AI helps us surface patterns and signals at speed. Human taste, cultural understanding and senior judgment turn them into creative and media decisions that cut through.
How it works
One continuous
learning process.
Design the response
Use those insights to shape the channels, formats, timing and creative of the campaign.
Refine the work
Read the response, adjust the campaign and feed the learning back into the next brief.
What we consider
Five layers.
A clearer picture.
Attention
Does the work cut through and hold attention long enough to be noticed?
Efficiency
Does that attention create meaningful progress without wasted spend, steps or signals?
Resonance
Does the message connect beyond the first impression?
Intent
Does that connection translate into consideration or readiness to act?
Trust
Does repeated exposure build confidence in the brand, or create friction and doubt?